Inc.com, “6 Ways an Entrepreneur Wins With Supreme Self-Confidence”

Martin Zwilling uses Uri Adoni’s The Unstoppable Startup as the basis of advice for entrepreneurs on the path to success. In this Inc.com article, Zwilling asserts that demonstrating chutzpah is often more important than your solution in attracting investors, partners, and customers. Before breaking down six specific examples for entrepreneurs to follow, Zwilling says,

“On the basis of my experience as a business adviser, I'm convinced that most startup investors invest in the entrepreneur, as much as a solution or product. In that context, I've long realized that some players seem to command real attention, even if their proposal sounds far-fetched or very risky. The attribute most often mentioned in this regard is supreme self-confidence or chutzpah.”

To read the full article, click here.